Nike are simply, really cool. They are really doing well online and I don't just mean Nike+. The new Nike Troupe battle has just come out in Europe, where hip hop dancers (they probably don't want to be called dancers! But you get me!) can design their version on NikeiD and then enter them into the digital battle, the shoes that come out on top then win their version printed and 300 euros. Not bad, me thinks, wish I could dance like that!
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