Whilst i was at T7flondon, on work experience last year, they were working on a project for Harman Kardon, (the speaker company.) T7flondon created an online presence for HK that was more a branded utility than anything else. The url is www.amplifiedjourneys.hk and the concept helps users put music to their journeys; think google maps spliced with itunes.
Advertising by association is a great way to increase awareness of a brand, as well as offering consumers another use value that can be attached to the umbrella encapsulating what HK offer. Crisp, effective and innovative, the only issue is the load time. See what you think...
Also worth a look www.t7flondon.co.uk
2 comments:
Harman Kardon also did a load of editorials in Top Gear magazine over the last year, must've been in collaboration with Land Rover, they did some nice pieces with great photography of the cars and locations, legendary musical powerhouses like Memphis and Nashville, all good stuff.
It was t7flondon that did all that, they have been running the campaign that is specific to the part of the HK brand that fits in land rovers, there home entertainment account is not with t7flondon tho.
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