Why can't we got back to the old times when sex sells, it works. Although all those accidents in the US due to the "Hello Boys" campaign probably wouldn't agree its such a good thing!
Here a really great site a friend of mine showed to me. Not 100% sure what it is all about as i don't speak much German, but it is worth waiting for the loading time to clear through and then watch it.
Great awareness campaign that illustrates our human ability to be directed to look a certain direction with out being told to do so, and thus miss key things that change.
I did! and it took Back to the future 2 & 3, The sentinel and The Great Escape to bring me out of my hangover! we dont need Drenched we need hangover proof alcohol!